Binion's horseshoe, often simply referred to as Binions, was a historic casino in downtown Las Vegas opened in 1951. Seen in this photo is Benny Binion, daughter Becky, and the unveiling of the second million dollar display at the Horseshoe, Las Vegas, June 4, 1969

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Binion was a pioneer in allowing no-limit betting, which was a significant departure from the restrictive betting limits of the time. The casino emphasized customer service and famously provided free drinks and other amenities to players, setting a new standard for Las Vegas casinos. The casino was also famous for offering high-stakes gambling and large payouts.

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The $1M display, one hundred $10,000 gold certificates, was conceived by Binion and first introduced in 1954 while the Horseshoe Club was under the management of Joe W. Brown. The display became one the most enduring photo ops in Las Vegas.

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When Brown died in 1959, the Binion family was back in control of the casino in the 60s. They brought back the display in 1969 after a years-long effort to collect another hundred of the $10k notes.

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In 1970, Benny Binion established the World Series of Poker, which started as a small gathering of poker players and has grown into one of the most prestigious and well-known poker tournaments in the world.​

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